We use our emails for everything – work, personal life, messaging, shopping and more. It has become such an essential part of our daily routines that we end up forgetting how powerful email marketing actually is for every business or freelancers even.
Have you ever wondered why every site and business immediately prompts you to give your email to them? They usually offer some kind of promotion or a freebie and, in exchange, the user gives out their email. Simple.
What you have to ask yourself is why every company so interested in gathering their potential clients’ emails. Why is email marketing so necessary and important? Let’s see.
People are more likely to engage with emails
While targeted ads and social media are important components of every marketing strategy, email marketing is the classic tool that everyone, really everyone can use and does use.
Answering emails is a big part of all of ours daily routines. It’s the first thing many of us do after waking up. This is why every single company is out there trying to find people’s emails. It is the perfect gateway to create a loyal fanbase and a steady stream of sales. We are more likely to engage with emails than with ads.
You see, an ad can be annoying at certain times and places, while an email is seen when the user wants to see it, thus being in the perfect state of mind or mood to absorb your marketing efforts!
Real-time communication and marketing
Unlike other digital platforms, email is easy to check anytime and anywhere. Our cellphones are now a vital part of our work life, and that is due to one single feature – our emails!
Can you imagine spending a day without our phone? It feels like we are missing a piece of ourselves. And that is because we get stressed that we might be missing out on something, a missed call or unread emails.
This is why email marketing, despite being so simple, is a total must. We are always on the go, but if our phone pushes an email notification, we stop to see what is up. It is unavoidable at this point.
On the other hand, targeted ads on social media for example don’t have the same accessibility that email marketing has. The user needs to sit down, scroll, find the ad amusing, click on it… it is a long process. However, email marketing focuses solely on the user, a business can talk directly to their clients in real time and engage with them.
Unlike other forms of promotion, email marketing is actually really cheap, especially if you are a small business. All you need is some catch to convince users to share your email with you. It can be a free digital product, a great call to action or sometimes all you need to do is ask!
You do not have to spend hundreds and thousands trying to convince people to click on your ads. And when you finally get some sweet followers and their emails, all you need to do is set up a newsletter with all your news and products. The free version of Mailchimp for example allows you to send 12,000 free emails per month. How is that for affordable?
Everyone uses email
The majority of people, and I really mean the majority, like 90%+ of people uses or has an email. It is the best tool to reach your consumers and the best tool to grab a loyal following for future endeavors.
Instead of other marketing tools, where you need to invest in every single platform individually, email marketing includes the entire market. You can find consumers that do not even have social media.
On top of that, you can personalize emails for each consumer, as in like big companies that send special promotions on people’s birthdays. All of that becomes available to you and it is not something that you should disregard.
An investment in the future
One of the reasons that make email marketing so necessary for all businesses is that you can change your content overtime, without suffering public backlash.
If you try to change your niche in your platforms, consumers might get upset and start unfollowing you. However, with customized newsletters, you can slowly introduce new niches without aggravating your customer base.
Email marketing is one of the easiest ways to brand yourself, make direct sales and keep your customers close to your business. On top of that, it is super easy to track your analytics in tools such as MailChimp, which will let you know what you need to change to be more successful with your business strategy.